Service development workshop series
We have a tested and praised service development workshop series available for public projects that help small business owners and entrepreneurs to grow their business.
In this series the participants find new customer segments, develop services for them, and test their new services with actual customers.
The series consists of five workshop modules.
The modules can be delivered as a whole or selected according to the project’s needs. The number, length, and timing of the workshops are agreed upon according to the project schedule.
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Objectives
Create in-depth customer profiles for selected customer groups together
Carry out a customer analysis that reveals purchase motives and barriers
Map the companies’ current situation in relation to different customer groups
Methods: empathy maps, small-group customer profile work, mapping of purchase motives and barriers (what the customer gets, what stops them from buying), competitor analysis
Outputs: customer profiles, understanding of purchase motives, a map of companies’ strengths and development areas
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Objectives
Understand the business value of customer archetypes
Learn to create in-depth customer archetypes
Plan customer interviews and surveys
Methods: archetype theory and practical examples, building customer cards (how you market, what to consider in service planning, how to act during the service, how to collect feedback), co-designing survey templates, interview techniques
Outputs: understanding of customer archetypes, customer cards, a ready interview guide, a plan for creating 1-3 archetypes per company
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Objectives
Ideate new service solutions in a customer-driven way using design and foresight tools
Learn creative ideation methods
Adjust services for different customer groups
Methods: simulation exercises, creative ideation methods (e.g. Crazy 8’s), service blueprint
Outputs: a wide range of service ideas, first roughly prototyped concepts, and customer-group-specific service variations
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Objectives
Choose one idea for further development
Clarify the service concept
Plan the prototype for the selected concept
Methods: concept refinement, test plan drafting, pilot preparation
Outputs: A refined service concept, a test plan, next steps toward prototyping
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Objectives
Run the planned pilots
Collect feedback and observations
Adjust the service idea based on feedback
Methods: Prototyping, observing, analyzing
Outputs: A tested and refined service concept and next steps toward market launch
Details of the workshop:
5 x three-hour workshops
On-site or online
Investment: 6 500 € + tax
(Includes workshop facilitation, preparations, and materials)Read LAB University’s reference and contact for more information
Book your workshop
Note: We review every booking request and confirm via email in three days’ time.
Frequently Asked Questions
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We offer a range of services related to foresight. On our website you can find details about our Scenario Work with Epics® workshop and a free demo session. Everything is tailored to help you move forward with clarity and confidence.
Consultation services on service design and foresight, and installation services upon request. Book a call, and let’s start the conversation.
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Getting started is simple. Reach out through our contact form or schedule a call. We’ll walk you through the next steps and answer any questions along the way.
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We combine an artistic, human-centered approach with clear communication and scientific research. How we work is what sets us apart.
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You can reach us anytime via our contact page or email: inka@momentum-design.fi
We aim to respond quickly, usually within one business day.
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The demo session is free.
The Scenario Work with Epics® workshop is 5100 € (VAT 0).
Consultancy work starts from 130 €/hour (VAT 0), based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Collaborative, honest and straightforward.
We're here to guide the process, challenge old pathways and bring new perspectives to the table.